The latest Countdown brochure is here!

The new Countdown brochure is valid from 10 January 2026 to 25 January 2026. With over 12 pages of deals, promotions, and discounts, you will find amazing ways to save money on Supermarkets items.
As a leading retailer across New Zealand, Countdown is excited to be a part of the Black Friday shopping event! Customers can discover a fantastic array of discounted products featured in their latest weekly ads and catalogues, with exclusive offers readily available on the official Countdown website. They encourage shoppers to visit their site regularly to stay informed about exciting new promotions and unbeatable deals.

Here are five of Countdown's top-selling product types, currently making waves:

• Fresh Produce – Consistently a customer favourite, fresh fruit and vegetables are a staple that shoppers always look for during big sales. These popular items are frequently featured in Countdown deals, ensuring families can enjoy healthy, delicious options at excellent prices. Keep an eye on the Countdown weekly ads for the freshest savings.
• Pantry Staples – From pasta and rice to canned goods and baking essentials, pantry staples are always in high demand. Countdown’s Black Friday sales often include significant discounts on these everyday necessities, making it the perfect time to stock up. Their latest offers showcase fantastic value on a wide range of essential groceries.
• Dairy & Chilled Goods – Milk, cheese, yoghurt, and other chilled dairy products are core to many New Zealand households. Customers actively seek out these items during promotional periods, and Countdown regularly features them in their weekly ads and catalogues. These are great opportunities to save on your daily essentials.
• Snacks & Confectionery – Perfect for sharing or indulging, snacks and confectionery are popular choices, especially during major sale events. Countdown's Black Friday sales are ideal for grabbing a great deal on a wide selection of treats. They frequently highlight these popular items in their latest Countdown offers.

• Household Cleaning Supplies – Keeping the home fresh and clean is a priority, and household cleaning supplies are always a smart purchase. Shoppers often stock up on these during sale events, and Countdown makes it easy with their attractive deals. Explore the Countdown weekly ads and website for top savings on all your cleaning needs.

  Find a Countdown near you and take advantage of every perk to get the best value for your money. Forget about rising prices and high inflation. , brings you cheap prices and one-of-a-kind discounts at Countdown and many other Supermarkets stores all across the country.

  brings you updated brochures, weekly ads, and flyers to help you save money on Sport, DIY & Hardware, Others, Department Stores, Pets, Electronics, Furniture, Fashion, Children, Supermarkets and many other stores and products.

  We have fresh brochures every day, so be sure to come back soon to find even more Countdown deals!
  Visit to start saving today.