The latest Smiggle brochure is here!

The new Smiggle brochure is valid from 10 January 2026 to 25 January 2026. With over 7 pages of deals, promotions, and discounts, you will find amazing ways to save money on Children items.
Smiggle is a leading retailer in 🇳🇿 New Zealand, bringing vibrant and innovative stationery, accessories, and more to students and stationery enthusiasts. This year, Smiggle is excited to participate in the highly anticipated Black Friday event, offering incredible value across their most popular ranges. Customers can discover fantastic savings and must-have items featured in their latest weekly ads, catalogues, and exclusive deals readily available on their official website. They encourage shoppers to visit frequently to stay updated on all the exciting new promotions and limited-time offers.

Here are their top five best-selling product types, sure to be highlights during their Black Friday sales:

• Backpacks – Smiggle backpacks are always a huge hit, renowned for their bold designs and practical features. Customers are eager to snap up these in-demand items during their Black Friday sales, as they are frequently featured in the Smiggle weekly ads and represent fantastic value.
• Lunchboxes & Water Bottles – Keeping lunch fun and hydrated is key, and Smiggle's lunchboxes and water bottles are consistently among their best-sellers. Look for these popular categories to be included in exciting Smiggle deals and Black Friday offers, perfect for school or everyday use.
• Stationery Sets & Writing Tools – From colourful pens to complete stationery sets, these items are essential for creative minds and students alike. Their popularity surges during major sales events like Black Friday, making them a prime focus in Smiggle's latest catalogues and promotions.
• Bags & Wallets – Smiggle's range of trendy bags and functional wallets offers stylish storage solutions that fly off the shelves. Shoppers will find excellent Smiggle Black Friday sales on these sought-after accessories, offering a chance to upgrade their everyday carry with significant savings.

• Gifts & Novelty Items – Smiggle excels at creating unique and fun gifts, making them perennial best-sellers. During Black Friday, these delightful items are often part of special Smiggle offers, providing perfect opportunities to find presents or little treats at unbeatable prices on their official website.

  Find a Smiggle near you and take advantage of every perk to get the best value for your money. Forget about rising prices and high inflation. , brings you cheap prices and one-of-a-kind discounts at Smiggle and many other Children stores all across the country.

  brings you updated brochures, weekly ads, and flyers to help you save money on Sport, DIY & Hardware, Others, Department Stores, Pets, Electronics, Furniture, Fashion, Children, Supermarkets and many other stores and products.

  We have fresh brochures every day, so be sure to come back soon to find even more Smiggle deals!
  Visit to start saving today.